Analytics: Article Index

New Stories

January 2019

TELUS Analytics Users Get Productivity Boost from Internal Team of Data Access & Showcasing Experts-for-Hire

interview with Mange Kumarasamy

How a large organization with hundreds of analytics users gets help from an internal Big Data team who sources multiple back-end databases; builds tailored reports; and drives campaigns that answer strategic questions for users.

November 2017

Non-Verbal Speech Analytics: Monitoring Voice Calls in Real-Time for Customer Care, Sales, Retention & Onboarding

interview with Yoav Degani

Non-verbal speech analysis studies the emotional context of voice qualities like intonation, tone, emphasis and rhythm. A pioneer in voice analytics explains how its technology benefits customer care, sales, retention and onboarding.

September 2015

Telecom CVM: From Scattered Campaigns to Unified & Consistent Communication with Customers

interview with Cretièn Brandsma

Despite the many failures Customer Value Management has faced in telecom, CVM’s future is very hopeful. A carrier expert explains why telecoms have faltered, how customer experience programs can be revitalized, and where telecoms should invest in better tactics and technology.

June 2015

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

by Miri Duenias

Are you struggling to earn a profit on your 4G investments? Many operators are failing today on the marketing side. But aligning 4G products with a customer’s personal preferences and desires provides the necessary sizzle to boost sales and earn a handsome ROI.

April 2015

Will Real-Time Decisioning Save Big Data Analytics from Overblown Hype?

interview with Tom Erskine

Telecom analytics is more than just collecting and analyzing data. It’s also about taking action — correct action — often in real-time and across a complex provisioning environment. In this interview you’ll hear how next best actions are creating value in retention and upselling through a more flexible, business-process driven approach.

April 2015

A Big Data Starter Kit in the Cloud: How Smaller Operators Can Get Rolling with Advanced Analytics

interview with Ryan Guthrie

Medium to small operators know “big data” is out there alright, but technical staffing and cost issues have held them back from implementing it. This interview discusses the advantages of moving advanced analytics to the cloud where operators can get up and running faster and at lower cost.

June 2014

The Customer Engagement Era: How Personalization & Backend Integration Leads to a Richer Mobile Biz

interview with Rita Tochner

How does a mobile operator move its subscribers to higher levels of spending and profit? Fierce competition, social media scrutiny, and the high cost of new networks all conspire against these goals. In this interview, however, you’ll learn how engaging better with customers, getting more personal, and being more sensitive to their individual needs is the path forward.

May 2014

Telecoms Failing Badly in CAPEX: The Desperate Need for Asset Management & Financial Visibility

interview with Ashwin Chalapathy

A 2012 PwC report put the telecom industry on the operating table, opened the patient up, and discovered a malignant cancer: poor network CAPEX management, a problem that puts telecoms in grave financial risk. In this interview, a supplier of network analytics solutions provides greater detail on the problem and lays out its prescription for deeper asset management, capacity planning and data integrity checks.

May 2014

Batting for More Churn Reduction and Revenue Assurance Home Runs

interview with Peter Mueller

What’s it like to transform an IT shop to big data and cloud? In this interview, the CTO of a boutique revenue assurance explains how his firm made the leap. He shows how project-oriented programs and working with carrier customers to explore RA and churn reduction “hunches” is where much of the action is.

April 2014

History Repeats: The Big Data Revolution in Telecom Service Assurance

interview with Olav Tjelflaat

The lessons of telecom software history teach that new networks and unforeseen industry developments have an uncanny knack for disrupting business plans. A service assurance incumbent reveals its strategy for becoming a leader in the emerging network analytics and assurance market.