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Telecom CVM: From Scattered Campaigns to Unified & Consistent Communication with Customers

September 2015

Telecom CVM: From Scattered Campaigns to Unified & Consistent Communication with Customers

interview with Cretièn Brandsma

Despite the many failures Customer Value Management has faced in telecom, CVM’s future is very hopeful.  A carrier expert explains why telecoms have faltered, how customer experience programs can be revitalized, and where telecoms should invest in better tactics and technology.

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

June 2015

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

by Miri Duenias

Are you struggling to earn a profit on your 4G investments?  Many operators are failing today on the marketing side.  But aligning 4G products with a customer’s personal preferences and desires provides the necessary sizzle to boost sales and earn a handsome ROI.

Will Real-Time Decisioning Save Big Data Analytics from Overblown Hype?

April 2015

Will Real-Time Decisioning Save Big Data Analytics from Overblown Hype?

interview with Tom Erskine

Telecom analytics is more than just collecting and analyzing data.  It’s also about taking action — correct action — often in real-time and across a complex provisioning environment.  In this interview you’ll hear how next best actions are creating value in retention and upselling through a more flexible, business-process driven approach.

A Big Data Starter Kit in the Cloud: How Smaller Operators Can Get Rolling with Advanced Analytics

April 2015

A Big Data Starter Kit in the Cloud: How Smaller Operators Can Get Rolling with Advanced Analytics

interview with Ryan Guthrie

Medium to small operators know “big data” is out there alright, but technical staffing and cost issues have held them back from implementing it.  This interview discusses the advantages of moving advanced analytics to the cloud where operators can get up and running faster and at lower cost.

The Customer Engagement Era: How Personalization & Backend Integration Leads to a Richer Mobile Biz

June 2014

The Customer Engagement Era: How Personalization & Backend Integration Leads to a Richer Mobile Biz

interview with Rita Tochner

How does a mobile operator move its subscribers to higher levels of spending and profit?  Fierce competition, social media scrutiny, and the high cost of new networks all conspire against these goals.  In this interview, however, you’ll learn how engaging better with customers, getting more personal, and being more sensitive to their individual needs is the path forward.

Telecoms Failing Badly in CAPEX: The Desperate Need for Asset Management & Financial Visibility

May 2014

Telecoms Failing Badly in CAPEX: The Desperate Need for Asset Management & Financial Visibility

interview with Ashwin Chalapathy

A 2012 PwC report put the telecom industry on the operating table, opened the patient up, and discovered a malignant cancer: poor network CAPEX management, a problem that puts telecoms in grave financial risk.  In this interview, a supplier of network analytics solutions provides greater detail on the problem and lays out its prescription for deeper asset management, capacity planning and data integrity checks.

Batting for More Churn Reduction and Revenue Assurance Home Runs

May 2014

Batting for More Churn Reduction and Revenue Assurance Home Runs

interview with Peter Mueller

What’s it like to transform an IT shop to big data and cloud?  In this interview, the CTO of a boutique revenue assurance explains how his firm made the leap.  He shows how project-oriented programs and working with carrier customers to explore RA and churn reduction “hunches” is where much of the action is.

History Repeats: The Big Data Revolution in Telecom Service Assurance

April 2014

History Repeats: The Big Data Revolution in Telecom Service Assurance

interview with Olav Tjelflaat

The lessons of telecom software history teach that new networks and unforeseen industry developments have an uncanny knack for disrupting business plans.  A service assurance incumbent reveals its strategy for becoming a leader in the emerging network analytics and assurance market.

From Alarms to Analytics: The Paradigm Shift in Service Assurance

March 2014

From Alarms to Analytics: The Paradigm Shift in Service Assurance

interview with Kelvin Hall

In a telecom world with millions of smart devices, the service assurance solutions of yesteryear are not getting the job done.  So alarm-heavy assurance is now shifting to big data solutions that deliver visual, multi-layered, and fine-grained views of network issues.  A data architect who works at large carriers provides an inside view of the key service provider problems driving this analytics shift.

The Shrink-Wrapped Search Engine: Why It’s Becoming a Vital Tool in Telecom Analytics

August 2013

The Shrink-Wrapped Search Engine: Why It’s Becoming a Vital Tool in Telecom Analytics

interview with Tapan Bhatt

Google invented low cost, big data computing with its distributed search engine that lives in mammoth data centers populated with thousands of commodity CPUs and disks.  Now search engine technology is available as “shrink wrapped” enterprise software.  This article explains how this new technology is solving telecom analytics problems large and small.

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