January 2019
interview with Mange Kumarasamy
How a large organization with hundreds of analytics users gets help from an
internal Big Data team who sources multiple back-end databases; builds tailored
reports; and drives campaigns that answer strategic questions for users.
November 2017
interview with Yoav Degani
Non-verbal speech analysis studies the emotional context of voice qualities
like intonation, tone, emphasis and rhythm. A pioneer in voice analytics
explains how its technology benefits customer care, sales, retention and onboarding.
September 2015
interview with Cretièn Brandsma
Despite the many failures Customer Value Management has faced in telecom, CVM’s
future is very hopeful. A carrier expert explains why telecoms have faltered,
how customer experience programs can be revitalized, and where telecoms should
invest in better tactics and technology.
April 2015
interview with Tom Erskine
Telecom analytics is more than just collecting and analyzing data. It’s
also about taking action — correct action — often in real-time and
across a complex provisioning environment. In this interview you’ll
hear how next best actions are creating value in retention and upselling through
a more flexible, business-process driven approach.
April 2015
interview with Ryan Guthrie
Medium to small operators know “big data” is out there alright,
but technical staffing and cost issues have held them back from implementing
it. This interview discusses the advantages of moving advanced analytics
to the cloud where operators can get up and running faster and at lower cost.
June 2014
interview with Rita Tochner
How does a mobile operator move its subscribers to higher levels of spending
and profit? Fierce competition, social media scrutiny, and the high cost
of new networks all conspire against these goals. In this interview, however,
you’ll learn how engaging better with customers, getting more personal,
and being more sensitive to their individual needs is the path forward.
May 2014
interview with Ashwin Chalapathy
A 2012 PwC report put the telecom industry on the operating table, opened the
patient up, and discovered a malignant cancer: poor network CAPEX management,
a problem that puts telecoms in grave financial risk. In this interview,
a supplier of network analytics solutions provides greater detail on the problem
and lays out its prescription for deeper asset management, capacity planning
and data integrity checks.
May 2014
interview with Peter Mueller
What’s it like to transform an IT shop to big data and cloud? In
this interview, the CTO of a boutique revenue assurance explains how his firm
made the leap. He shows how project-oriented programs and working with
carrier customers to explore RA and churn reduction “hunches” is
where much of the action is.
April 2014
interview with Olav Tjelflaat
The lessons of telecom software history teach that new networks and unforeseen
industry developments have an uncanny knack for disrupting business plans.
A service assurance incumbent reveals its strategy for becoming a leader in
the emerging network analytics and assurance market.
