Telecom CVM: From Scattered Campaigns to Unified & Consistent Communication with Customers

September 2015

Telecom CVM: From Scattered Campaigns to Unified & Consistent Communication with Customers

interview with Cretièn Brandsma

Despite the many failures Customer Value Management has faced in telecom, CVM’s future is very hopeful.  A carrier expert explains why telecoms have faltered, how customer experience programs can be revitalized, and where telecoms should invest in better tactics and technology.

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

June 2015

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

by Miri Duenias

Are you struggling to earn a profit on your 4G investments?  Many operators are failing today on the marketing side.  But aligning 4G products with a customer’s personal preferences and desires provides the necessary sizzle to boost sales and earn a handsome ROI.

Batting for More Churn Reduction and Revenue Assurance Home Runs

May 2014

Batting for More Churn Reduction and Revenue Assurance Home Runs

interview with Peter Mueller

What’s it like to transform an IT shop to big data and cloud?  In this interview, the CTO of a boutique revenue assurance explains how his firm made the leap.  He shows how project-oriented programs and working with carrier customers to explore RA and churn reduction “hunches” is where much of the action is.

Sharing Intelligence, Services, and Infrastructure across the Telecom Galaxy

August 2013

Sharing Intelligence, Services, and Infrastructure across the Telecom Galaxy

interview with Gary Zimmerman

The telecom industry is an industry of sharing.  In fact, the rise of mobile broadband is driving a greater reliance on real-time intelligence, services trading, and infrastructure exchange.  In this article, a leading info exchange provider explains the value of its services portfolio and points to other interoperability and sharing ideas under development.

Data Monetization: Why Selling Intelligence is a Hot New Revenue Stream for Mobile Carriers

August 2013

Data Monetization: Why Selling Intelligence is a Hot New Revenue Stream for Mobile Carriers

interview with Joe Levy

Data monetization is a revenue dream come true for mobile carriers: a highly profitable sideshow where the carrier analyzes and sells data it already collects for other purposes.  In this article you’ll learn how operators monetize their data through use cases in corporate advertising and media branding.

Back Office Streamlining to Enterprise Support: The Many Flavors of Wireline Analytics

July 2013

Back Office Streamlining to Enterprise Support: The Many Flavors of Wireline Analytics

interview with Tom Nolting

Mobile analytics gets plenty of press coverage, but analytics is just as crucial for wireline operators.  In this article, a billing VP at a leading wireline operator discusses several diverse uses of analytics in billing, enterprise sales/retention, and network partner margin assurance.

Analytics Guru: Are Telecoms Ready for the Biz Intelligence Explosion?

August 2011

Analytics Guru: Are Telecoms Ready for the Biz Intelligence Explosion?

interview with John Meyers

Business intelligence is evolving from the creation of dashboards and reports to taking action based on a deep knowledge of the environmental context.  The article explores the implications of “big data” in terms of IPTV, storage requirements, hardware, event collection, and deep packet inspection.

Making the Strategic Leap From Billing to Merchandising

November 2010

Making the Strategic Leap From Billing to Merchandising

interview with Humera Malik

Today billing/charging technology has progressed to the point where the usage intelligence, the charges, the user behaviors, and the analytics can all come together in near real-time.  This article discusses the organizational and marketing strategies that enable a operator to create a true “merchandising” system that can revolutionize a CSP’s business. 

Recent Stories