Editorial, Advertising, Papers, and Byline Columns

Program

Cost/Terms

Details

Advertising Banner

Runs on top of each editorial page

$300
for 12 months

Artwork:
Dimensions: 728px wide x 90px high
Image Size Maximum: 40KB JPG only, no animated GIFs.
Change the banner and link as often as you want.

Byline Article

An article of 800 words or longer under your company byline and bio.

$400 per article

$300 per article
when you commit
to a few
articles/year.

How it's Presented:
Article will explain industry issues and/or offer advice to service providers. Presented in numerous ways: advice column, case study, interview. A presentation can often be converted into a good article.  Author photo, diagram(s), email address, article comments are available.

Approval & Writing:
We approve and edit the piece.  The story can optionally be written by you or TRI.

Industry Paper

3,000 word paper written under TRI and Black Swan byline with your company's sponsorship.

The paper demonstrates leadership around an industry theme.

$2,990

Mission & Writing:
The paper must be objective and Black Swan must agree with the value of the generic solution proposed. Challenges and common objections are included so the paper is not one-sided.

Black Swan will conduct multiple interviews with your company and your customer (optional) to ensure we get your full story before we write the piece.

Promotion:
Paper will receive premium advertising for two months. We will email Black Swan readers about the paper and create both PDF and full-screen HTML versions.  You enjoy full rights to post, print, and promote the paper on your own.