November 2017
interview with Yoav Degani
Non-verbal speech analysis studies the emotional context of voice qualities
like intonation, tone, emphasis and rhythm. A pioneer in voice analytics
explains how its technology benefits customer care, sales, retention and onboarding.
April 2015
interview with Tom Erskine
Telecom analytics is more than just collecting and analyzing data. It’s
also about taking action — correct action — often in real-time and
across a complex provisioning environment. In this interview you’ll
hear how next best actions are creating value in retention and upselling through
a more flexible, business-process driven approach.
June 2014
interview with Rita Tochner
How does a mobile operator move its subscribers to higher levels of spending
and profit? Fierce competition, social media scrutiny, and the high cost
of new networks all conspire against these goals. In this interview, however,
you’ll learn how engaging better with customers, getting more personal,
and being more sensitive to their individual needs is the path forward.
May 2013
interview with Matti Aksela
Analytics is the glory of mathematics brought to practical use. And in
telecom, analytics has merely stratched the surface of its full potential.
In this article, you’ll learn how machine learning is being combined with
the power of CDR number crunching to optimize mobile top-ups, control churn
— and in the future, help telecoms make critical network and operating
decisions.
May 2013
interview with Efrat Nakibly
Marketing analytics is a prescriptive program for driving actions such
as sending a timely promotion to a mobile subscriber. But completeness
demands that you also be able to provision that treatment, qualify the promotion,
and keep billing fully in the loop. This article shows how a managed services
program can deliver such an end-to-end process and manage customer life cycles
on a one-to-one basis.
May 2013
interview with Derek Edwards
Prepaid subscribers are the customers that carriers know the least about.
The operator is not interacting with prepaid customers on a monthly basis.
You’re not sending a bill, nor do you have detailed profiles on these
customers, especially in the developing world where customers are buying SIMs
at a grocery store. This interview explains how contextual marketing meets
the unique analytics challenge of prepaid customers.
April 2013
interview with Frank Bernhard
Are your company’s analytics programs scattered? Is there a strategy
in place for customer analytics? This interview with a leading telecom
analytics consultant explains why strategy and planning around the analytics
function is crucial to getting your money’s worth. Topics discussed
include: hindsight vs. foresight; an advanced analytics program; and the interface
sophistication required to support high end vs. low end analytics users.
