Home
About Black Swan Editorial Mission Reports & Papers
Fraud Systems SIM Box Roaming Fraud PBX Fraud Subscription Databases
RA Practices Business Assurance RA Maturity RA Consulting Bill Testing
Wholesale Systems Net Inventory Margin Assure Partner Mgmt
Customer Behavior Machine Learning Network Analytics Marketing Analytics
Network Behavior Mobile & IoT Security Trusted Communication Signaling
Email a colleague    

August 2014

Day in the Life of a Revenue Assurance Analyst

interview with Michael Lazarou

Day in the Life of a Revenue Assurance Analyst

Revenue assurance lives somewhere in the city meadowlands that separate Billing/Operations Borough from Internal Audit Village.

Being a staff function, RA has little official power on its own, but if RA is put behind energetic, smart, and influential people, it can deliver great value to the telco organization.

My quest to better understand the human dimension of RA led me to Michael Lazarou, an RA analyst at a small GSM operator in Europe.  Reading a couple of his excellent blog posts on talkRA, I contacted him, we met on Skype, and his keen observations on the RA function follow.

Dan Baker: Michael, to start, I’m curious how the RA function at your company is organized?

Michael Lazarou: Happy to, Dan.  My firm is a subsidiary of a larger telecom group with more than a dozen operators worldwide.

The group is involved in our local RA operation in a big way, setting the agenda for our RA activities.  We actually have a contract with an outsource firm who runs activities for us.

Locally we collect and organize the data and push it to the outsourcer.  Then they do exception analysis to a certain point and that’s where we pick up the results, analyze them, and then follow up with different departments.

Because we have a new convergent billing/charging system, we’re doing a lot of rating performance checks these days.  Both prepaid and postpaid are rated in real-time.  We are also busy reconciling the network elements with the rating platform.

In one of your blog posts on talkRA, you talked about the challenge of interacting with the other departments — and trying to win their support for RA programs.

Yes, that is the biggest challenge for revenue assurance because other departments see RA as someone trying to get them into trouble -- or create more work for them than necessary.  Not everyone realizes we’re there to help the company.  We spend a lot of time asking for information and data.  And if you don‘t get back to them and show the results of your work, they won’t respect you.  Many consider us internal auditors.  Not everyone gets what we’re about.  And I think is due to a lack of awareness and the fact that our organization is at a lower level of maturity.

Actually, very few primary controls are in place: that is one of the key issues.  Revenue assurance lacks a view of everything going on.  Sometimes RA brings up important issues that may be known but no one does anything about.

Getting reliable data and convincing people to cooperate remains a key problem.  It also takes a long time to get our hands on data to work with.

So, how would like to improve the operation?  What would you do to make it better?

Perhaps the most important thing is educating the organization about revenue assurance.  The business is not just about launching new products and service.  It also needs to ensure that the product and service is of a good quality and there are no leakages or other operational issues.

We also need executives to take a more active interest in RA to push it along with more controls.

I think in many ways revenue assurance is still taking its first baby steps.  One time I sat in a room with RA leaders from several large operators.  They were having a round-robin discussion about moving their RA programs forward, and the subject of RA for enterprise customers came up.  Well, the general consensus there was that while RA programs were mature on the consumer side, at enterprise accounts, it was a relative greenfield.

That is interesting because we are having a similar discussion about corporate customers just now.  Our enterprise customers have many services, many mobile phones, PBX systems, so there’s potential for leakage because their provisioning is more complicated.

I see revenue assurance as a sort of continuous improvement function.  It exists to help the company tighten its processes and also serves to bring departments together because RA has a 360 degree view of what marketing is doing, what the business is doing, what’s happening in roaming and the recording of the books in finance.

You have a bird’s eye view of the company and that’s a privileged position because the information that comes out of RA can be used to make decisions at both a higher executive and operational level.

Unfortunately, organizations have a tendency to only think of RA after the fact.  There’s pressure to launch a new product or a new service, but only afterwards will people think about leakages and fraud.  So the biggest obstacle I guess is human nature and the rush to compete and gets things out to market.

How successful are you if a new product is getting launched to be in there with them and helping them plan and build up controls?

We usually get to do a quick review of products before they launch, but that’s as far as we can go because we lack the people to take part in the planning from the very beginning.  We talk to billing or the related IT departments to get all the information we need to modify our own scripts and activities, but that is as far as we actually can go.

A while back I had a discussion with Ed Shanahan, former head of the revenue assurance practice at TMNG (now Cartesian).  Well, he remarked that at a theoretical level RA’s responsibilities are vast and you never have enough staff to get the job done.  And yet if RA aligns itself with the services and the things that the company wants to be excellent in today, the program can go very far.

That advice applies very well to our situation I think.  There are certain things that are going on in a company at any given time.  So, if RA is aligned with those and can provide some assistance in the five top on-going activities, such as roaming, interconnect traffic, and a few other things, it can make a big difference.

And yet, the reality of a small operator is that our resources are thin and we are being pushed in a few different directions, so we may not have the time to put in the controls we know we need.

Thanks for your great perspective, Michael.

Copyright 2014 Black Swan Telecom Journal

 

Michael Lazarou

Michael Lazarou has worked as a Revenue Assurance Analyst since 2011.  His previous work was in programming and his studies included a double major in Computer Science and Economics, as well as an MBA.

Black Swan Solution Guides & Papers

cSwans of a Feather

  • The Revenue Assurance Game: How the Rules Change in the Era of IoT & Mobile Broadband — interview with Rene Felber & Gadi Solotorevsky — Revenue assurance is perhaps the hardest of telecom functions to define because the term is used in so many different senses.  This discussion on the evolving role of revenue assurance was catalyzed by a survey of experts in the profession.
  • Day in the Life of a Revenue Assurance Analyst — interview with Michael Lazarou — Revenue assurance is much more than a software category.  It’s individual analysts struggling to help their larger organizations get a handle on system errors and coordination problems.  In this interview, an analyst reveals the many challenges of getting the revenue assurance job done at a small GSM operator in Europe.
  • Revenue Assurance: History and New Beginnings in RA Maturity — interview with Daniela Giacomantonio & Gadi Solotorevsky — The Roman Forum was the center of commercial life in ancient Rome.  Now, two millennia later, the Forum lives on in the exchange of ideas across countless professions and  media.  In this interview, two Revenue Assurance experts discuss both the new RA Maturity initiative of the TM Forum and the value of telco/solution vendor collaboration.
  • Versatile, Portable & Corrections-Savvy: Quest for the Swiss Army Knife of Revenue Assurance Software — by Mark Yelland — Revenue assurance maturity models are not cast in stone.  Since  best practices will change over time, it’s healthy to explore moving maturity models forward.  For example, great gains have been made in leakage detection, but RA corrections has been harder to master.  The author dreams about seven functions that should ideally come together in a single all-purpose revenue assurance software tool.
  • Revenue Assurance Maturity: Report From the Arena — interview with Eric Nelson — Revenue assurance maturity can‘t be easily computed.  How do you  compare the KPIs of Comcast billing with that of mobile money RA in Western Africa?  Even still, this article offers some universal RA wisdom from a straight-shooting veteran of carriers large and small.  Topics discussed include: dashboard or process, COTS vs. inhouse solutions, and tips on gaining internal support for the RA practice.

Related Articles

  • Tokopedia, Indonesia’s E-Commerce King, Partners with 11 Million Merchants; Adopts Multi-Cloud to Drive Innovation — interview with Warren Aw & Ryan de Melo — Indonesia’s Tokopedia, founded in 2009, has grown to become one of world’s leading e-commerce players.  Read about its success, technology direction, and multi-cloud connectivity adoption.
  • Bridge Alliance: Knocking Down Regional & Mobile Connectivity Barriers so Connected Car Markets Get Rolling in Asia — interview with Kwee Kchwee — The CEO of an Asian consortium of mobile operators explains how they  help simplify and harmonize their members‘ operations in support of multi-national corporations.  This integration is enabling two huge industries to come together in Asia: auto manufacturing and telco.
  • Epsilon’s Infiny NaaS Platform Brings Global Connection, Agility & Fast Provision for IoT, Clouds & Enterprises in Southeast Asia, China & Beyond — interview with Warren Aw — Network as a Service, powered by Software Defined Networks, are a faster, more agile, and more partner-friendly way of making data global connections.  A leading NaaS provider explains the benefits for cloud apps, enterprise IT, and IoT.
  • PCCW Global: On Leveraging Global IoT Connectivity to Create Mission Critical Use Cases for Enterprises — interview with Craig Price — A leading wholesale executive explains the business challenges of the current global IoT scene as it spans many spheres: technical, political, marketing, and enterprise customer value creation.
  • Senet’s Cloud & Shared Gateways Drive LoRaWAN IoT Adoption for Enterprise Businesses, Smart Cities & Telecoms — interview with Bruce Chatterley — An IoT netowork pioneer explains how LoRaWAN tech fits in the larger IoT ecosystem.  He gives use case examples, describes deployment restraints/costs, and shows how partnering, gateway sharing, and flexible deployment options are stimulating growth.
  • ARM Data Center Software’s Cloud-Based Network Inventory Links Network, Operations, Billing, Sales & CRM to One Database — interview with Joe McDermott & Frank McDermott — A firm offering a cloud-based network inventory system explains the virtues of: a single underlying database, flexible conversions, task-checking workflow, new software business models, views that identify stranded assets, and connecting to Microsoft’s cloud platform.
  • Pure Play NFV: Lessons Learned from Masergy’s Virtual Deployment for a Global Enterprise — interview with Prayson Pate — NFV is just getting off the ground, but one cloud provider to enterprises making a stir in virtual technology waters is Masergy.  Here are lessons learned from Masergy’s recent global deployment using a NFV pure play software approach.
  • The Digital Enabler: A Charging, Self-Care & Marketing Platform at the Core of the Mobile Business — interview with Jennifer Kyriakakis — The digital enabler is a central platform that ties together charging, self-care, and marketing.  The article explains why leading operators consider digital enablers pivotal to their digital strategies.
  • Delivering Service Assurance Excellence at a Reduced Operating Cost — interview with Gregg Hara — The great diversity and complexity of today’s networks make service assurance a big challenge.  But advances in off-the-shelf software now permit the configuring and visualizing of services across multiple technologies on a modest operating budget.
  • Are Cloud-Based Call Centers the Next Hot Product for the SMB Market? — interview with Doron Dovrat — Quality customer service can improve a company’s corporate identity and drive business growth.  But many SMBs are priced out of acquiring modern call center technology.  This article explains the benefits of affordable and flexible cloud-based call centers.
  • Flexing the OSS & Network to Support the Digital Ecosystem — interview with Ken Dilbeck — The need for telecoms to support a broader digital ecosystem requires an enormous change to OSS infrastructures and the way networks are being managed.  This interview sheds light on these challenges.
  • Crossing the Rubicon: Is it Time for Tier Ones to Move to a Real-Time Analytics BSS? — interview with Andy Tiller — Will tier one operators continue to maintain their quilt works of legacy and adjunct platforms — or will they radically transform their BSS architecture into a new  system designed to address the new telecom era?  An advocate for radical transformation discusses: real-time analytics, billing for enterprises, partnering mashups, and on-going transformation work at Telenor.
  • Paradigm Shift in OSS Software: Network Topology Views via Enterprise-Search — interview with Benedict Enweani — Enterprise-search is a wildly successful technology on the web, yet its influence has not yet rippled to the IT main stream.  But now a large Middle Eastern operator has deployed a major service assurance application using enterprise-search.  The interview discusses this multi-dimensional topology solution and compares it to traditional network inventory.
  • The Multi-Vendor MPLS: Enabling Tier 2 and 3 Telecoms to Offer World-Class Networks to SMBs — interview with Prabhu Ramachandran — MPLS is a networking technology that has caught fire in the last decade.  Yet the complexity of MPLS has relegated to being mostly a large carrier solution.  Now a developer of a multi-vendor MPLS solutions explains why the next wave of MPLS adoption will come from tier 2/3 carriers supporting SMB customers.
  • Enabling Telecoms & Utilities to Adapt to the Winds of Business Change — interview with Kirill Rechter — Billing is in the midst of momentous change.  Its value is no longer just around delivering multi-play services or sophisticated rating.  In this article you’ll learn how a billing/CRM supplier has adapted to the times by offering deeper value around the larger business issues of its telecom and utility clients.
  • Driving Customer Care Results & Cost Savings from Big Data Facts — interview with Brian Jurutka — Mobile broadband and today’s dizzying array of app and network technology present a big challenge to customer care.  In fact, care agents have a hard time staying one step ahead of customers who call to report problems.  But network analytics comes to the rescue with advanced mobile handset troubleshooting and an ability to put greater intelligence at the fingertips of highly trained reps.
  • Hadoop and M2M Meet Device and Network Management Systems — interview with Eric Wegner — Telecom big-data in networks is more than customer experience managment: it’s also about M2M plus network and element management systems.  This interview discusses the explosion in machine-to-machine devices, the virtues and drawbacks of Hadoop, and the network impact of shrink-wrapped search.
  • The Data Center & Cloud Infrastructure Boom: Is Your Sales/Engineering Team Equipped to Win? — by Dan Baker — The build-out of enterprise clouds and data centers is a golden opportunity for systems integrators, carriers, and cloud providers.  But the firms who win this business will have sales and engineering teams who can drive an effective and streamlined requirements-to-design-to-order process.  This white paper points to a solution — a collaborative solution designs system — and explains 8 key capabilities of an ideal platform.
  • Big Data: Is it Ready for Prime Time in Customer Experience Management? — interview with Thomas Sutter — Customer experience management is one of the most challenging of OSS domains and some suppliers are touting “big data” solutions as the silver bullet for CEM upgrades and consolidation.  This interview challenges the readiness of big data soluions to tackle OSS issues and deliver the cost savings.  The article also provides advice on managing technology risks, software vendor partnering, and the strategies of different OSS suppliers.
  • Calculated Risk: The Race to Deliver the Next Generation of LTE Service Management — interview with Edoardo Rizzi — LTE and the emerging heterogeneous networks are likely to shake up the service management and customer experience management worlds.  Learn about the many new network management challenges LTE presents, and how a small OSS software firm aims to beat the big established players to market with a bold new technology and strategy.
  • Decom Dilemma: Why Tearing Down Networks is Often Harder than Deploying Them — interview with Dan Hays — For every new 4G LTE and IP-based infrastructure deployed, there typically a legacy network that’s been rendered obsolete and needs to be decommissioned.  This article takes you through the many complexities of network decom, such as facilities planning, site lease terminations, green-safe equipment disposal, and tax relief programs.
  • Migration Success or Migraine Headache: Why Upfront Planning is Key to Network Decom — interview with Ron Angner — Shutting down old networks and migrating customers to new ones is among the most challenging activities a network operators does today.  This article provides advice on the many network issues surrounding migration and decommissioning.  Topics discussed include inventory reconciliation, LEC/CLEC coordination, and protection of customers in the midst of projects that require great program management skills.
  • Navigating the Telecom Solutions Wilderness: Advice from Some Veteran Mountaineers — interview with Al Brisard — Telecom solutions vendors struggle mightily to position their solutions and figure out what to offer next in a market where there’s considerable product and service crossover.  In this article, a veteran order management specialist firm lays out its strategy for mixing deep-bench functional expertise with process consulting, analytics, and custom API development.
  • Will Telecoms Sink Under the Weight of their Bloated and Out-of-Control Product Stacks? — interview with Simon Muderack — Telecoms pay daily for their lack of product integration as they constantly reinvent product wheels, lose customer intelligence, and waste time/money.  This article makes the case of an enterprise product catalog.  Drawing on central catalog cases at a few Tier 1 operators, the article explains the benefits: reducing billing and provisioning costs, promoting product reuse, and smoothing operations.
  • Virtual Operator Life: Enabling Multi-Level Resellers Through an Active Product Catalog — interview with Rob Hill — The value of product distribution via virtual operators is immense.  They enable a carrier to sell to markets it cannot profitably serve directly.  Yet the need for greater reseller flexibility in the bundling and pricing of increasingly complex IP and cloud services is now a major channel barrier.  This article explains what’s behind an innovative product catalog solution that doubles as a service creation environment for resellers in multiple tiers.
  • Telecom Blocking & Tackling: Executing the Fundamentals of the Order-to-Bill Process — interview with Ron Angner — Just as football teams need to be good at the basics of blocking and tackling, telecoms need to excel at their own fundamental skillset: the order-to-cash process.  In this article, a leading consulting firm explains its methodology for taking operators on the path towards order-to-cash excellence.  Issues discussed include: provisioning intervals; standardization and simplicity; the transition from legacy to improved process; and the major role that industry metrics play.
  • Wireline Act IV, Scene II: Packaging Network & SaaS Services Together to Serve SMBs — by John Frame — As revenue from telephony services has steadily declined, fixed network operators have scrambled to support VoIP, enhanced IP services, and now cloud applications.  This shift has also brought challenges to the provisioning software vendors who support the operators.  In this interview, a leading supplier explains how it’s transforming from plain ol‘ OSS software provider to packager of on-net and SaaS solutions from an array of third party cloud providers.
  • Telecom Merger Juggling Act: How to Convert the Back Office and Keep Customers and Investors Happy at the Same Time — interview with Curtis Mills — Billing and OSS conversions as the result of a merger are a risky activity as evidenced by famous cases at Fairpoint and Hawaiian Telcom.  This article offers advice on how to head off problems by monitoring key operations checkpoints, asking the right questions, and leading with a proven conversion methodology.
  • Is Order Management a Provisioning System or Your Best Salesperson? — by John Konczal — Order management as a differentiator is a very new concept to many CSP people, but it’s become a very real sales booster in many industries.  Using electronics retailer BestBuy as an example, the article points to several innovations that can — and are — being applied by CSPs today.  The article concludes with 8 key questions an operator should ask to measure advanced order management progress.
  • NEC Takes the Telecom Cloud from PowerPoint to Live Customers — interview with Shinya Kukita — In the cloud computing world, it’s a long road from technology success to telecom busness opportunity.  But this story about how NEC and Telefonica are partnering to offer cloud services to small and medium enterprises shows the experience of early cloud adoption.  Issues discussed in the article include: customer types, cloud application varieties, geographic region acceptance, and selling challenges.
  • Billing As Enabler for the Next Killer Business Model — interview with Scott Swartz — Facebook, cloud services, and Google Ads are examples of innovative business models that demand unique or non-standard billing techniques.  The article shows how flexible, change-on-the-fly, and metadata-driven billing architectures are enabling CSPs to offer truly ground breaking services.
  • Real-Time Provisioning of SIM Cards: A Boon to GSM Operators — interview with Simo Isomaki — Software-controlled SIM card configuration is revolutionizing the activation of GSM phones.  The article explains how dynamic SIM management decouples the selection of numbers/services and delivers new opportunities to market during the customer acquisition and intial provisoining phase.
  • A Cynic Converted: IN/Prepaid Platforms Are Now Pretty Cool — interview with Grant Lenahan — Service delivery platforms born in the IN era are often painted as inflexible and expensive to maintain.  Learn how modern SDPs with protocol mediation, high availability, and flexible Service Creation Environments are delivering value for operators such as Brazil’s Oi.
  • Achieving Revenue Maximization in the Telecom Contact Center — interview with Robert Lamb — Optimizing the contact center offers one of the greatest returns on investment for a CSP.  The director of AT&T’s contact center services business explains how telecoms can strike an “artful balance” between contact center investment and cost savings.  The discussion draws from AT&T’s consulting with world class customers like Ford, Dell, Discover Financial, DISH Network, and General Motors.
  • Mobile Broadband: The Customer Service Assurance Challenge — interview with Michele Campriani — iPhone and Android traffic is surging but operators struggle with network congestion and dropping ARPUs.  The answer?  Direct  resources and service quality measures to ensure VIPs are indeed getting the quality they expect.  Using real-life examples that cut to the chase of technical complexities, this article explains the chief causes of service quality degradation and describes efficient ways to deal with the problem.
  • Telco-in-a-Box: Are Telecoms Back in the B/OSS Business? — interview with Jim Dunlap — Most telecoms have long since folded their merchant B/OSS software/services businesses.  But now Cycle30, a subsidiary of Alaskan operator GCI, is offering a order-to-cash managed service for other operators and utilities.  The article discusses the company’s unique business model and contrasts it with billing service bureau and licensed software approaches.
  • Bricks, Mortar & Well-Trained Reps Make a Comeback in Customer Management — interview with Scott Kohlman — Greater industry competition, service complexity, and employee turnover have raised the bar in the customer support.  Indeed, complex services are putting an emphasis on quality care interactions in the store, on the web, and through the call center.  In this article you’ll learn about innovations in CRM, multi-tabbed agent portals,  call center agent training, customer treatment philosophies, and the impact of  self-service.
  • 21st Century Order Management: The Cross-Channel Sales Conversation — by John Konczal — Selling a mobile service is generally not a one-and-done transaction.  It often involves several interactions — across the web, call center, store, and even kiosks.  This article explains the power of a “cross-channel hub” which sits above all sales channels, interacts with them all, and allows a CSP to keep the sales conversation moving forward seamlessly.
  • Building a B/OSS Business Through Common Sense Customer Service — by David West — Delivering customer service excellence doesn‘t require mastering some secret technique.  The premise of this article is that plain dealing with customers and employees is all that’s needed for a winning formula.  The argument is spelling out in a simple 4 step methodology along with some practical examples.