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December 2012
Tim Downs called me out of the blue this autumn to ask if Black Swan would support a new conference he was organizing on telecom analytics. My first reaction was -- Wow, what a great topic, and. . . it’s about time!
Telecom Analytics 2013 [Atlanta, January 30 to 31] is no longer in the "good idea" phase. It’s shaping up to be a solid gathering of industry movers and shakers. Here’s the list of service provider speakers who have signed on as of the first week in January:
It’s also nice to see major companies behind the event. And in analytics, there’s no bigger name than IBM, who’s the signature sponsor, led by Robert Segat, IBM’s Business Solutions Executive — Telecom, Energy and Utilities. Another senior exec behind Telecom Analytics 2013 is Frank Bernhard, Director of the Telecom Practice at Deloitte Consulting.
Closer to home, yours truly has organized a number of sessions entitled, Financial and Revenue Analytics where several contributors to Black Swan will be speaking.
So business assurance or analytics pros get the best of both worlds: the chance to hear and meet these experts, and, as a Black Swan reader / subscriber, a discount attendance fee.
For the Financial and Revenue Analytics sessions, here’s a quick rundown on the speakers and their topics.
This 10-minute introductory session will explain the rationale of assembling experts from various analytics flavors in these sessions. In addition, you’ll learn:
Big Data becomes Big Garbage unless it helps you take specific action for real change to achieve business goals, such as sales improvement for top-line growth, margin improvement, churn reduction and higher customer lifetime value. This session will present tool-agnostic case examples of how carriers are using analytics to accelerate strategic results:
Note: Steve Ward and Curtis Mills will deliver separate talks synchronized around the same topic.
The presenter will share best practices and case studies highlighting impressive and unexpected results from implementing Big Data Customer Analytics. You’ll learn how service providers:
MSOs never had to worry about high speed data (HSD) consumption levels, at least until now. With the widespread consumption of OTT content and the explosion in the number of internet connected devices within households the MSOs are suddenly faced with a desperate need to drive additional revenues and control expenses. What has traditionally been their highest margin line of business is quickly becoming a huge challenge. The answer: Analytics! You’ll learn:
Big data in telecom is nothing new. But there’s now an urgent need to leverage big data to properly manage smartphones, M2M devices and the exploding app-driven market. The need for revenue-generating insights is also being driven by data-heavy services, OTT delivery, and higher QoS expectations. You’ll learn how operators are:
Margin analysis is one of the hottest trends in Revenue Intelligence. But what’s all the excitement about? This session explains what margin analysis and show how major cost savings can be realized if it is deployed as a module within an existing revenue assurance suite. You’ll learn:
The speed and capabilities of dynamic 4G/LTE networks generate big data and demand greater efficiency in the management of the network. Real-time analysis and proactive resolution are not only vital capabilities for monitoring network health, but also for highlighting end-user behaviors and uncovering new revenue streams, protecting brand loyalty, and ultimately ensuring a positive end-user experience. In this session you’ll learn about:
Harnessing the intelligence that resides in numerous data platforms has eluded most operators despite their purchases of BI, analytics, and reporting tools. With all the resources being poured into sorting through mountains of data, why aren’t operators succeeding at that game? In this session, you’ll learn:
Copyright 2012 Black Swan Telecom Journal