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The mobile business has probably never been tougher. Operators today are being hit by challenges from all directions:
So how can operators win in today’s brutally competitive climate?
Well, I think the strategy is no different than it’s ever been: the winning operators are the ones who choose and deploy compelling services that boost revenues and profits.
Now certainly having a network technology (3G, LTE, 5G, etc.) that’s better than or equal to that of your competitors is key. But unfortunately, network investments are planned years in advance. So in the near term, the only place where product marketers can really influence revenue growth is in value added services.
But there’s a problem: since most value added services are IP-based today, they are quite vulnerable. OTTs are quite adept at replicating and more cheaply delivering just about any “killer IP service” a mobile operator dreams up.
Increasingly mobile operators will turn to the cloud to find compelling services.
These real-time cloud services will leverage a mobile operator’s unique capability to perform in-line network analytics, and then react to events through network policy.
Such in-line cloud services are now emerging in applications such as: content caching at the mobile edge, mobile device security, and enterprise service assurance.
Now Allot Communications commissioned TRI to write a paper I’m going to discuss one such service, a proven, real-time mobile user security service deployed at several global operators:
Network In-Line Malware Blocking & Web Surfing Protection
for Consumers and Small/Medium Businesses
This 10-page paper that you can freely download is entitled: A Big Win/Win: Protecting Mobile Users While Boosting Revenue: The Benefits of Providing a Real-Time Cloud Service in Malware Threat Protection for Consumers & SMBs.
The paper discusses what the service entails, the nature of the security threat, its benefits, and the advantages it brings to the operator. And the paper provides details on:
So follow the link and have a read. It’s instructive to look at this service — not just for the many benefits it brings to the problem of malware protection — but as representative of many real-time cloud services to come.
Hope you find the paper profitable reading.
Copyright 2016 Black Swan Telecom Journal