Email a colleague    

March 2015

The Bluejay Speaks: How to Rise above the Chatter, Grow Followers, and Deliver Rich, Powerful Content on the Web

The Bluejay Speaks: How to Rise above the Chatter, Grow Followers, and Deliver Rich, Powerful Content on the Web

There’s more to a bluejay than any other creature.  He has got more moods, and more different kinds of feelings than other creatures; and mind you, whatever a bluejay feels, he can put into language.  And no mere commonplace language, either, but rattling, out-and-out book talk — and bristling with metaphor, too — just bristling!
      Mark Twain, What Stumped the Bluejays

As a telecom professional, you need to constantly hone your web communication and marketing skills. “Marketing, you say?  But I don‘t work in marketing?”

True, not everyone has “marketing” in their job description.  But every professional has at least one brand they need to market and that’s themselves, the brand of “me”.  Face it, your career success relies, in part, on your ability to communicate your ideas and sell them to others.  And that includes your ability to communicate powerfully on job sites, social media, and any blogs you write.

Now gaining this valuable communication knowledge is not as easy as it appears.  There are dozens of issues to sort out. . .  What should I talk about?  Should I start a blog? and, How do I get the search engines to find me?

Hundreds of websites offer free web marketing advice, of course.  But which sources should you trust?  How do you separate the sites with solid, easy-to-follow advice from those that waste your time?

There’s a simple answer to this question: Trust the search engine to do the filtering for you.

And it works.  The search engines generally point you to excellent websites.  And that makes perfect sense: it’s the search engine’s business to get you to sites that give you the information you seek.

Now, why are a few websites ranked “excellent” while thousands of other web voices get a low ranking?  Well, that’s the subject of this story.

Who Wins in the Search Engine Ranking Game?

Ok.  Do a quick Google search on the keywords: “Get top Google ranking”.  What do you find?

Well, the second or third ranked site for that search is, a website authored by a lone-wolf American writer by the name of Michael Bluejay, a guy who has never worked in a marketing department nor for any public relations firm — large or small.

So who is this Bluejay guy and why is he ranked so high?  Well, the secret to Michael Bluejay (and that’s his real legal name) is that he’s an expert researcher and organizer of information.  And his WebsiteHelpers site cuts through the hype around search engine optimization to deliver a concise and authoritative list of tips that’s easy to read and digest.

And Google itself thinks he did a pretty good job!

But there’s more: Michael Bluejay is not just an expert on getting a high Google ranking, he’s the author of several high-ranked websites on a wide variety of “how to” topics.  Here are some examples:

Google Rank*
Bluejay Site
Search Results Bluejay’s
Ranked Webpage
How to buy a house 3 1,240,000,000 The ULTIMATE Rent vs. Buy calculator
Save electricity 1 175,000,000 Saving Electricity
Vegetarian guide 7 172,000,000 Vegetarian Guide
Get top Google ranking 3 119,000,000 How to Get Good Search Engine Rankings
Get cheapest airfare 10 1,620,000 Top 10 Tips for getting the Cheapest Airfare
Socially responsible stocks 4 464,000 What is Socially Responsible Investing
* Google search conducted March 2015.  Rankings & results change often.

Now the competition to rank high in these categories is tremendous.  Take “saving electricity”.  I’ll bet millions of families in the U.S. — at one time or another — have searched for advice on saving electricity or lowering their electric bill.  So to capture a number one here means he’s won against some big name companies.  And to make people remember his site, Michael cleverly coined the “Mr.  Electricity” nickname for himself — and this effectively promotes his site as the place to get answers to dozens of questions on electricity and its use.

Now Michael has been quoted in all sorts of mainstream news outlets such as Forbes and Newsweek.  But I contacted him by email and asked if he would agree to be interviewed by a small-time blogazine serving telecom professionals.  I was thrilled that he quickly responded and said “yes”.  So here we go.

Dan Baker: Michael, congratulations on your success in winning an audience across many high profile subject categories.  Since I’m a blogger, I found most useful your “getting a top Google ranking” advice on  And it’s there where you shatter the myth that the objective of SEO is to somehow game the system or trick the search engines into getting a higher search rating.

Michael Bluejay: Thank you for the kind words.  Yes, I continue to believe that making a website compelling is the quickest way to the top of the SERPs [search engine results pages].  More importantly, if your site isn‘t compelling, it doesn’t deserve to rank well.  I got a whole slew of #1’s and top 10’s without trying.  Well, I was trying to make the best sites I could for my readers, I wasn’t trying to get high rankings.  But focusing on quality apparently paid off.

Focusing on the customer still works for retail businesses.  If you run a dog-grooming service, and you’re better than your competitors in some ways, you’ll likely earn links from happy customers.  And if your competitors are doing a better job than you are, then why should you outrank them?

Meta tags are the last thing a developer should be worried about.  I don’t use them at all.

Where do people make the most mistakes when they design and put content on their websites?

In general, it’s by putting barriers between the visitor and what they’re looking for.  That means minimizing the clicks it takes someone to get what they came for.  Examples of how to do it wrong abound.  Right now in-page interstitials are all the rage, like a box asking you to sign up for a newsletter, or asking you to take a survey.

The visitor is like, “Hello, I came here to find something, but now I have to get rid of this stupid box that’s in my way.” (And I can just hear clueless webmasters reading this and thinking, “But 1% of my visitors signed up for the newsletter so I know it’s not annoying.”) Put those requests somewhere else, like in the sidebar or the bottom of the page, don‘t forcibly block the user from doing anything until they acknowledge the box.

Here’s another one: Retail businesses think it’s perfectly reasonable to force a customer to click “Contact” to go to a contact page, rather than putting their phone number at the top and/or bottom of every page.  Why make the visitor click?

Years ago when I made my first online shop, I set it up so that when you added an item to your cart, you’d stay on the same page, with an option to go check out if that’s what you wanted.  Back in those days, any Add to Cart click would take you to the shopping cart page, so if you weren‘t done shopping (which is usually the case) you’d be forced to go back.  Nowadays many shops have figured this out and they keep you in the same page, which benefits the shopper.  There are a number of things I was doing a decade ago that are becoming commonplace now, which is a kind of validation, I guess.

Say you want to establish your leadership in a given niche.  Well, how do you select the right subjects to talk about?

Well, whom am I answering this for?  If the site is for a brick & mortar shop, then the subject area is obviously whatever products or services that shop sells.  If it’s for someone trying to make money on the web, I’m tempted to say that they’ve already got the wrong goal.

My experience is that people who chase the money tend to make less money.  You focus on your customers, or your readers, and the money will follow.  But if someone is determined to follow my model (publish information and make income from the advertising), then find one or more subjects that have these characteristics:

  1. You’re interested in them. It’s hard to be successful about things you’re not passionate about.  I love sharing info about things like saving electricity and buying a house.  I always say, Do what you love, and then it feels like a hobby that you happen to get paid for.
  2. They have either very broad appeal, or your competition is so poor that you can capture the whole market with your superior site. I’ve actually abandoned some sites because they took a lot of work but weren‘t worth the time, even with great Google rankings.
  3. No one else is covering it, or it’s covered poorly. There’s a market opportunity for you to give people what they’re looking for.  That’s been my stock in trade: finding things that haven’t been covered, or were covered badly, and then covering them better.  I didn’t do that to make money, I did that because I wanted the information to be available.  Right now I’m working on a calculator that will figure the cost of heating a home for a whole winter, comparing all the different fuel types and heaters, because (a) people want that info, and (b) there’s barely anything out there now about that, and (c) what is out there is crap.  Once I finish it, my page will be the go-to destination for people looking for that sort of thing.

Here’s one way I’ve gotten ideas: I needed to know something, so I searched for it, but found there was no one-stop-shopping site that had the info.  I had to gather various bits from several different sites, and if I wanted to know about the topic in-depth, it might take a day or more by scouring what was out there.  Once I finally gathered the info I wanted, I’d think, “Well, if I put my findings on a site, then other people who are looking for that info won‘t have to spend hours and hours researching like I did.” That’s how my Cheap Airfares site was born.

But I hope no one thinks I’m suggesting that they just copy and paste things from various other sites.  For starters, lots of stuff out there is just plain wrong, and sometimes the wrong idea is the prevailing one.  If you blindly parrot such ideas then you’ve simply grown the size of the wrong-thinking chorus, and added no value.

Michael, it’s cool that at the same time you’re delivering valuable information to people, you’re also using that as a platform to talk about causes that you care about, such as bicycle safety, and getting people to think twice before traveling on fuel-guzzling airplanes.

Yeah, it’s funny, when I realized how damaging it is to fly, I almost took down my Cheap Airfares site so I wouldn’t be seen as promoting flying, but then I thought, wait a minute, fliers are the people I want to reach with my enviro message, and what better way to reach them than with a site about cheap airfares?

So the site is a bit ironic: you go there to learn about cheap airfares, then you see my message asking you to try to avoid flying and why.  Of course you still get the goods on saving money on airfare if that’s your goal; I know I’ll talk only a tiny percentage out of flying, but that’s way more than the zero I’d talk out of flying if I took the site down.

Michael, thanks for these great insights.  I guess millions of people have profited from your ability to research and explain complex subjects well.  Keep doing what you’re doing: look forward to reading your next great information site.

I’m going to close this story with some fast observations of my own about Michael’s technique.

  • Do the research and you become the “expert” — You can‘t write about what you don’t know.  That means you either write about what you already know, or else you put in some effort to learn the topic well.  If you do your research properly, then you become a de-facto expert.  Invite feedback from your readers in case they think you’ve gotten something wrong and you’ll have the benefit of peer-review.
  • Speak plain, hard-hitting English — Make no mistake about it: Michael is an expert copywriter, the kind of guy who can write powerful advertising and direct mail copy.  So his rich information sites are very different from the kind of writing you’d find in a blog.  He also attracts readers through “top 10” and “myths vs. facts” pages and makes very effective use of text highlighting and punchy lead-in sentences.  All these tricks make it easier for the reader’s brain to absorb knowledge.
  • Don’t be afraid to state your opinion — Staying sensitive to both sides of a topic is important, but if people are coming to your site for advice, you can’t be timid about answering questions that lack “black or white” answers.  Michael voices his opinion and then backs those up with evidence and links to other resources.
  • Show people your human side — Aside from the rapid-fire delivery facts, you can find out a lot about the Michael Bluejay, the person, if you want to.  In a corner of each page you often find a link to his personal webpage that reveals quite a bit about his personal life.  There’s a strategy behind this openness — people want to be assured that the teachers they follow are real human beings, not web robots.
  • Get readers involved — Having ways for people to interact is another high point of Michael Bluejay websites.  Many of the key pages include interactive web forms.  Take a look at the well done How much house can you afford calculator on his How to Buy a House site.
  • Take readers on a treasure hunt — The sheer volume of information and hyperlinks on Michael’s sites make them fun to explore.  This treasure-hunting quality also gives readers a reason to come back to the site and discover even more interesting facts.

One final thought.  The web communication
success of a lone writer like Michael Bluejay proves that there’s a meritocracy at the root of the web search game.

And that’s a message of hope for anyone who seeks to build a
niche information website.  Of course, if you’re a Bluejay, building
niches is a natural because niche comes from the Old French word nichier, meaning “to build a nest”.

Copyright 2015 Black Swan Telecom Journal

Michael Bluejay

Michael Bluejay

Michael Bluejay is an information-organizer and author of several high ranking, one-stop-shopping information websites on a variety of subjects.  His site topics include saving electricity, buying a home, finding cheap airfares — even selecting socially-responsible stocks.  Michael lives in Austin, Texas and can be reached at

Black Swan Solution Guides & Papers

cSwans of a Feather

  • The Bluejay Speaks: How to Rise above the Chatter, Grow Followers, and Deliver Rich, Powerful Content on the Web interview with Michael Bluejay — Telecom professionals need to constantly hone their web communication and marketing skills.  Here we interview a high Google ranking website author who shows how to communicate with power on any subject via the web.
  • Please Mishandle my Telecom Job and Professional Career interview with Eric Priezkalns — Philosopher Nassim Taleb has released a new book on the subject of anti-fragility, a self-invented word describing how people, businessees, and other organic things can benefit from a certain amount of stress, disorder, and shocks.  The article examines Taleb’s theory from the context of the telecom business, and business assurance careers especially.  Professionalism is defined as a bold dedication to scientific inquiry and a data analytics mindset.
  • Can Revenue Assurance Pioneers Survive the Age of Analytics? interview with Eric Priezkalns — Here is a pundit’s analysis of the revenue assurance profession.  Tracing the history of RA from pioneer consultants to modern-day “big data” pros, the article discusses different analysis styles, career strategies, and provides ideas on how RA can further leverage technology to add even greater value to telecom organizations.

Related Articles

  • Subex’s New HyperSense AI-Platform Aims to Turn Telcos into Agile, Analytics-Driven Ubers and Rakutens interview with Rohit Maheshwari — An expert explains why telcos must swiftly adopt the AI/analytics methods of hyperscaler firms.  Giving telco examples where cross-company data sharing can make a difference, he explains the 12 key features of a new platform designed to deliver more agile and collaborative intelligence across a telco.
  • Subex’s COO: Machine Learning, Disruption & Adaptive Biz Models to Impact Telecoms in 2020 interview with Shankar Roddam — In our dynamic and digital-driven world, telecoms and enterprises face many business risks.  So what can you do to plot a successful future?  Hear 5 prophecies on 2020 telecom trends from the Chief Operating Officer of Subex.
  • TELUS Analytics Users Get Productivity Boost from Internal Team of Data Access & Showcasing Experts-for-Hire interview with Mange Kumarasamy — How a large organization with hundreds of analytics users gets help from an  internal Big Data team who sources multiple back-end databases; builds tailored reports; and drives campaigns that answer strategic questions for users.
  • Non-Verbal Speech Analytics: Monitoring Voice Calls in Real-Time for Customer Care, Sales, Retention & Onboarding interview with Yoav Degani — Non-verbal speech analysis studies the emotional context of voice qualities like intonation, tone, emphasis and rhythm.  A pioneer in voice analytics explains how its technology benefits customer care, sales, retention and onboarding.
  • Telecom CVM: From Scattered Campaigns to Unified & Consistent Communication with Customers interview with Cretièn Brandsma — Despite the many failures Customer Value Management has faced in telecom, CVM’s future is very hopeful.  A carrier expert explains why telecoms have faltered, how customer experience programs can be revitalized, and where telecoms should invest in better tactics and technology.
  • The Key to Driving 4G Profit: Sell Value, Not Bandwidth by Miri Duenias — Are you struggling to earn a profit on your 4G investments?  Many operators are failing today on the marketing side.  But aligning 4G products with a customer’s personal preferences and desires provides the necessary sizzle to boost sales and earn a handsome ROI.
  • Will Real-Time Decisioning Save Big Data Analytics from Overblown Hype? interview with Tom Erskine — Telecom analytics is more than just collecting and analyzing data.  It’s also about taking action — correct action — often in real-time and across a complex provisioning environment.  In this interview you’ll hear how next best actions are creating value in retention and upselling through a more flexible, business-process driven approach.
  • A Big Data Starter Kit in the Cloud: How Smaller Operators Can Get Rolling with Advanced Analytics interview with Ryan Guthrie — Medium to small operators know “big data” is out there alright, but technical staffing and cost issues have held them back from implementing it.  This interview discusses the advantages of moving advanced analytics to the cloud where operators can get up and running faster and at lower cost.
  • The Customer Engagement Era: How Personalization & Backend Integration Leads to a Richer Mobile Biz interview with Rita Tochner — How does a mobile operator move its subscribers to higher levels of spending and profit?  Fierce competition, social media scrutiny, and the high cost of new networks all conspire against these goals.  In this interview, however, you’ll learn how engaging better with customers, getting more personal, and being more sensitive to their individual needs is the path forward.
  • Telecoms Failing Badly in CAPEX: The Desperate Need for Asset Management & Financial Visibility interview with Ashwin Chalapathy — A 2012 PwC report put the telecom industry on the operating table, opened the patient up, and discovered a malignant cancer: poor network CAPEX management, a problem that puts telecoms in grave financial risk.  In this interview, a supplier of network analytics solutions provides greater detail on the problem and lays out its prescription for deeper asset management, capacity planning and data integrity checks.
  • Batting for More Churn Reduction and Revenue Assurance Home Runs interview with Peter Mueller — What’s it like to transform an IT shop to big data and cloud?  In this interview, the CTO of a boutique revenue assurance explains how his firm made the leap.  He shows how project-oriented programs and working with carrier customers to explore RA and churn reduction “hunches” is where much of the action is.
  • History Repeats: The Big Data Revolution in Telecom Service Assurance interview with Olav Tjelflaat — The lessons of telecom software history teach that new networks and unforeseen industry developments have an uncanny knack for disrupting business plans.  A service assurance incumbent reveals its strategy for becoming a leader in the emerging network analytics and assurance market.
  • From Alarms to Analytics: The Paradigm Shift in Service Assurance interview with Kelvin Hall — In a telecom world with millions of smart devices, the service assurance solutions of yesteryear are not getting the job done.  So alarm-heavy assurance is now shifting to big data solutions that deliver visual, multi-layered, and fine-grained views of network issues.  A data architect who works at large carriers provides an inside view of the key service provider problems driving this analytics shift.
  • The Shrink-Wrapped Search Engine: Why It’s Becoming a Vital Tool in Telecom Analytics interview with Tapan Bhatt — Google invented low cost, big data computing with its distributed search engine that lives in mammoth data centers populated with thousands of commodity CPUs and disks.  Now search engine technology is available as “shrink wrapped” enterprise software.  This article explains how this new technology is solving telecom analytics problems large and small.
  • Sharing Intelligence, Services, and Infrastructure across the Telecom Galaxy interview with Gary Zimmerman — The telecom industry is an industry of sharing.  In fact, the rise of mobile broadband is driving a greater reliance on real-time intelligence, services trading, and infrastructure exchange.  In this article, a leading info exchange provider explains the value of its services portfolio and points to other interoperability and sharing ideas under development.
  • Data Monetization: Why Selling Intelligence is a Hot New Revenue Stream for Mobile Carriers interview with Joe Levy — Data monetization is a revenue dream come true for mobile carriers: a highly profitable sideshow where the carrier analyzes and sells data it already collects for other purposes.  In this article you’ll learn how operators monetize their data through use cases in corporate advertising and media branding.
  • Harvesting Big Data Riches in Retailer Partnering, Actionable CEM & Network Optimization interview with Oded Ringer — In the analytics market there’s plenty of room for small solution firms to add value through a turnkey service or cloud/licensed solution.  But what about large services firms: where do they play?  In this article you’ll learn how a global services giant leverages data of different types to help telcos: monetize retail partnerships, optimize networks, and make CEM actionable.
  • Raising a Telco’s Value in the Digital Ecosystem: One Use Case at a Time interview with Jonathon Gordon — The speed of telecom innovation is forcing software vendors to radically adapt and transform their business models.  This article shows how a deep packet inspection company has  expanded into revenue generation, particularly  for mobile operators.  It offers a broad palette of value-adding use cases from video caching and parental controls to application-charging and DDoS security protection.
  • Radio Access Network Data: Why It’s Become An Immensely Useful Analytics Source interview with Neil Coleman — It’s hard to overstate the importance of Radio Access Network (RAN) analytics to a mobile operator’s business these days.  This article explains why the RAN data, which lives in the air interface between the base station and the handset --  can be used for a business benefit in network optimization and customer experience.
  • Back Office Streamlining to Enterprise Support: The Many Flavors of Wireline Analytics interview with Tom Nolting — Mobile analytics gets plenty of press coverage, but analytics is just as crucial for wireline operators.  In this article, a billing VP at a leading wireline operator discusses several diverse uses of analytics in billing, enterprise sales/retention, and network partner margin assurance.
  • Analytics Biology: The Power of Evolving to New Data Sources and Intelligence Gathering Methods interview with Paul Morrissey — Data warehouses create great value, yet it’s now time to let loose non-traditional big data platforms that create value in countless pockets of operational efficiency that have yet to be fully explored.  This article explains why telecoms must expand their analytics horizons and bring on all sorts of new data sources and novel intelligence gathering techniques.
  • B/OSS Mathematics: The Quest to Analyze Business Problems & Drive Operating Decisions interview with Matti Aksela — Analytics is the glory of mathematics brought to practical use.  And in telecom, analytics has merely stratched the surface of its full potential.  In this article, you’ll learn how machine learning is being combined with the power of CDR number crunching to optimize mobile top-ups, control churn — and in the future, help telecoms make critical network and operating decisions.
  • Leveraging the RA/FM Platform to Deliver Business Insights to Finance & Marketing by Amit Daniel — Carrier professionals using RA and fraud management tools are getting requests from internal customers who want the role of RA/FM platforms expanded to deliver up-to-date analytics data for finance and marketing purposes.  This article advocates a cross-product layer to serve such broader use cases.  The effect would be to transform the existing RA/FM platform into a combined business protection and business growth analytics engine.
  • A Mobile Marketer Service: Bridging Personalization & B/OSS Flowthrough interview with Efrat Nakibly — Marketing analytics is a prescriptive program for driving  actions such as sending a timely promotion to a mobile subscriber.  But completeness demands that you also be able to provision that treatment, qualify the promotion, and keep billing fully in the loop.  This article shows how a managed services program can deliver such an end-to-end process and manage customer life cycles on a one-to-one basis.
  • Science of Analytics: Bringing Prepaid Top Ups & Revenue Maximization under the Microscope interview with Derek Edwards — Prepaid subscribers are the customers that carriers know the least about.  The operator is not interacting with prepaid customers on a monthly basis.  You’re not sending a bill, nor do you have detailed profiles on these customers, especially in the developing world where customers are buying SIMs at a grocery store.  This interview explains how contextual marketing meets the unique analytics challenge of prepaid customers.
  • Connecting B/OSS Silos and Linking Revenue Analytics with the Customer Experience by Anssi Tauriainen — Customer experience analytics is a complex task that flexes B/OSS data to link the customer’s network experience and actions to improve it and drive greater revenue.  In this article, you’ll gain an understanding of how anayltics data needs to be managed across various customer life cycle stages and why it’s tailored for six specific user groups at the operator.
  • Profitable 3G: China’s Mobile Operators Monetize Networks with Retailers & Partners interview with Kevin Xu — Mobile operators are at the center of explosive growth in wireless services.  But to exploit this opportunity requires IT ingenuity and a broader view on how the mobile user can be served.  In this article you’ll learn the innovative techniques Chinese operators use to monetize 3G networks via analytics and partnerships with retailers, social networks, and advertisers.
  • Customer Analytics: Making the Strategic Leap From Hindsight to Foresight interview with Frank Bernhard — Are your company’s analytics programs scattered?  Is there a strategy in place for customer analytics?  This interview with a leading telecom analytics consultant explains why strategy and planning around the analytics function is crucial to getting your money’s worth.  Topics discussed include: hindsight vs. foresight; an advanced analytics program; and the interface sophistication required to support high end vs. low end analytics users.
  • Meeting the OTT Video Challenge: Real-Time, Fine-Grain Bandwidth Monitoring for Cable Operators interview with Mark Trudeau — Cable operators in North America are being overwhelmed by the surge in video and audio traffic.  In this article you’ll learn how Multi Service Operators (MSOs) are now monitoring their traffic to make critical decisions to protect QoS service and monetize bandwidth.  Also featured is expert perspective on trends in: network policy; bandwidth caps; and  customer care issues.
  • Analytics Meditations: The Power of Low-Cost Hardware and the Social Network Within interview with Ken King — Analytics didn‘t arrive yesterday.  Data warehousing and BI have been in the telecom vocabulary for twenty-five or more years.  In this interview, you’ll gain a perspective on why “big data” changes the game and why social network (or social circles) analysis promises the next level of insights.  Other interesting topics include: segmenting the analytics market, engaging with carrier clients, and upgrading from older- to newer-style methodologies.
  • LTE Analytics:  Learning New Rules in Real-Time Network Intelligence, Roaming and Customer Assurance interview with Martin Guilfoyle — LTE is telecom’s latest technology darling, and this article goes beyond the network jargon, to explain the momentous changes LTE brings.  The interview delves into the marriage of IMS, high QoS service delivery via IPX, real-time intelligence and roaming services, plus the new customer assurance hooks that LTE enables.
  • Shared Data Plans: The Challenge of Managing a Family of Pricing, Revenue Assurance, Fraud, and Network Policy Issues by Amit Daniel — Verizon Wireless‘ recent announcement of its move to shared data plans for families shook the mobile industry.  In this column, cVidya’s Amit Daniel shines a spotlight on the knowhow and analytics tools that operators now deperately need to offer the right  shared data price plans, ensure bandwidth throttling is handled correctly, and address new fraud concerns.
  • Analytics Guru: Are Telecoms Ready for the Biz Intelligence Explosion? interview with John Meyers — Business intelligence is evolving from the creation of dashboards and reports to taking action based on a deep knowledge of the environmental context.  The article explores the implications of “big data” in terms of IPTV, storage requirements, hardware, event collection, and deep packet inspection.
  • Social Networking for Telecoms: How To Enlist Friends and Family as Mobile Marketers interview with Simon Rees — Social Network Analysis (SNA) is about exploiting data on “friends and family” connections to combat churn and win new CSP business.  The article explores how an analysis of the ebb and flow of CDRs, phone calls, and messages, can identify key influencers and drive powerful marketing campaigns.
  • Making the Strategic Leap From Billing to Merchandising interview with Humera Malik — Today billing/charging technology has progressed to the point where the usage intelligence, the charges, the user behaviors, and the analytics can all come together in near real-time.  This article discusses the organizational and marketing strategies that enable a operator to create a true “merchandising” system that can revolutionize a CSP’s business.